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HEBE / Brand
The origin of HEBE
More than a decade of HEBE expertise in skin care, medical aesthetics education, professional products and international store development.
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Perspective
A global professional skincare brand
HEBE International brings together professional skincare products, medical aesthetics equipment development and education through strategic beauty industry partnerships and shareholding by Korea’s listed KOSDA group. Originating in Seoul, the brand connects professional educators and a global store network.
The brand story: Hebe, goddess of youth
In Greek mythology, Hebe is the daughter of Zeus and Hera and the goddess of youth. This inspiration informs HEBE’s commitment to beauty, vitality and professional care across education, products and services: caring attentively for your beauty.
International presence and store operations
From Seoul, South Korea, to cities around the world. From our first store to more than 100. HEBE stands as a shining, trusted landmark in every city we call home. HEBE is a radiant beacon in the professional beauty community. True to our beginnings, we move towards beauty—without borders, without pause. Keep on going, Hebe! Towards ever greater excellence!
2019: the Shanghai brand operations centre
In 2019, HEBE and ChuangChuang Group established the HEBE International China brand operations centre in Shanghai, connecting brand education, strategic business management, aesthetic products and service programmes for local and international partnerships.
Global services and a continuing vision
HEBE’s branches and training centres connect more than 120 cities and serve tens of thousands of clients. Individual attention and professional service guide the continuing development of its skincare store network.
Founder: Zhao Chao
Zhao Chao founded HEBE to connect professional education, international resources and store operations. Cross-border partnerships, industry exchange and professional development continue to shape the brand.
HEBE’s development milestones
2014: beauty and semi-permanent aesthetics training began. 2015: the skincare education academy opened. 2016: HEBE International was established in Gangnam, Seoul. 2017: the network exceeded 30 stores, with subsidiaries in Malaysia and Southwest China, and HEBE hosted the Malaysia K-BEAUTY OLYMPIC competition. 2018: HEBE hosted the Thailand competition, exceeded 80 stores and established branches in New York, Melbourne and Tokyo. 2019: the network exceeded 100 stores; strategic investment from ChuangChuang supported the Shanghai operations centre.
The 3H philosophy
Humanity. High Quality. Honesty. HEBE approaches education and store partnerships with responsibility and commitment. Professional knowledge supports informed choices; authentic products and honest communication shape relationships with clients and partners.
Brand value and store support
Three management systems, whole-store SI design, professional products and equipment, and eight core support systems connect technical expertise, brand environments and business capabilities.
Three professional management systems
Skin care, scalp care, and prenatal and postnatal care form three areas of HEBE’s professional framework, supported by education, service workflows and store resources.
Skincare centres and regional partners
HEBE skincare centres bring the brand’s principles into real store experiences. Regional strategic partners connect local markets and international resources across skin care, education and store development.
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HEBE / BRAND FILM
The HEBE story
Brand film highlights · 30 seconds · Silent edition
Watch the brand highlights ↗A closer look
Where does HEBE originate?
HEBE originates in Seoul, South Korea.
What is HEBE OF AMERICA?
HEBE OF AMERICA is HEBE’s American brand, connecting professional beauty, education and store partnerships.
What is the HEBE ecosystem?
The HEBE ecosystem connects aesthetics, professional beauty, education and partnerships.
People behind the HEBE story
Let’s shape what
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Begin a conversationPeople behind the brand.
Moments from HEBE company activities, competitions, training and annual gatherings, reflecting the people and experiences behind the brand.
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