Company & business planning
Define U.S. business goals, corporate structure and a business plan, coordinating company formation and operating preparations with professional partners.
HEBE OF AMERICA · L-1A / EB-1CBuild a business in America.
Build a business in America.
Plan your next chapter.
The HEBE America project connects real skincare store operations with brand development, professional training and multinational business management. Alongside established immigration legal partners, we coordinate L-1A work-status and EB-1C permanent-residence planning for eligible managers and executives.
Discuss the HEBE America project
HEBE · SEOUL ORIGINS
A business grounded in brand experience.
Originating in Seoul, HEBE brings thirteen years of international beauty business experience and a global network of more than 120 stores, connecting skin care, medical aesthetics education, professional products and store operations. Our America project builds on that experience through real operations, team development and long-term business growth.
From store opening
to ongoing operations.
Location & store development
Connect market positioning with site selection, space design, store setup and a consistent HEBE brand experience.
Recruitment & professional training
Coordinate recruitment, skincare education and store-management training, with clearly defined team roles and service workflows.
Operations & business resources
Connect professional products, equipment, supplies, brand marketing and daily management, alongside financial and legal professionals.
Immigration legal coordination
Work with established immigration legal partners on qualifying corporate relationships, overseas employment, U.S. management roles and business documentation.
L-1A to EB-1C:
business and immigration planning.
- 01
Consultation & background assessment
Discuss business experience, overseas company activities, management history and family goals to establish a suitable direction.
- 02
Corporate structure & petition preparation
Coordinate corporate relationships, business planning, management roles, store development and documentation as legal partners assess the L-1A pathway.
- 03
Store launch & management responsibilities
Develop the store, recruit and train the team, begin real operations and document substantive management responsibilities and business activity.
- 04
EB-1C planning & subsequent applications
Assess ongoing U.S. business activity, multinational management duties and individual eligibility, then coordinate EB-1C petition planning, visa availability and subsequent residence procedures.
Questions before your consultation.
What is the HEBE America business and immigration project?
The project connects U.S. skincare store operations with multinational business development. HEBE OF AMERICA supports the brand, store setup, training and operations; immigration legal partners handle individual pathway assessment and application planning.
What are L-1A and EB-1C?
L-1A is a temporary work visa classification for multinational managers and executives. EB-1C is an employment-based immigrant classification for multinational managers and executives. Each has its own eligibility requirements and adjudication process, supported by qualifying company relationships, management roles and real business activity.
What does an eligibility assessment consider?
Key factors include qualifying U.S. and overseas corporate relationships, overseas employment, actual management duties and U.S. business operations. L-1 generally requires one continuous year of qualifying overseas employment within the relevant preceding three years. EB-1C also requires the U.S. petitioner to have been doing business for at least one year. Legal partners assess the applicable rules and individual history.
How are the investment budget, city and operating model determined?
These are discussed individually according to your background, target market, store scale and level of involvement. Contact the HEBE America project team to develop an appropriate business and investment plan.
Are project enquiries open?
Yes. The HEBE America project is accepting enquiries and works with established immigration legal partners. Introduce your company background, management experience and U.S. business goals.
How long does the L-1A to permanent residence pathway take?
The schedule depends on business development, individual eligibility, petition adjudication and current visa availability. Following a detailed consultation, the team explains the relevant stages and timing for your business and immigration goals.
Immigration pathway references: USCIS · L-1A · USCIS · EB-1C · U.S. Department of State · Visa Bulletin