01 / Brand collaborations↗
A shared perspective on beauty.
Explore brand, content and professional collaborations with HEBE.
Explore the brand
SEOUL ORIGINS · A GLOBAL PERSPECTIVEThe art of beauty.
The art of beauty.
The spirit of youth.
A world of aesthetics, professional expertise and education. Born in Seoul. Connected across borders.
Discover HEBE
HEBE / GODDESS OF YOUTH
HEBE, goddess of youth.
Hebe, daughter of Zeus and Hera in Greek mythology, embodies youth and vitality. Her spirit inspires HEBE to bring beauty and professional care to education, products and services: caring for your beauty, with heart.
Explore the brand ↗Beauty is a culture.
A timeless pursuit, a new perspective.
Born in Seoul, HEBE connects beauty brands, professional education, products and business partnerships. Whether you are exploring brand collaboration, learning and growth, or a new chapter of store development in the Americas, your conversation can begin here.
From Seoul to the world.
Born in Seoul, HEBE connects professional skincare, education, global brands and store development.
10+ yearsProfessional experience
100+ storesGlobal network
3HOur philosophy
02 / Academy↗
From knowledge to practice.
Discuss skin-care training and beauty business learning, with future pathways for online education and career support.
Explore learning
03 / Professional products↗
Tools for your practice.
Discover our direction for professional skin care, equipment and supplies, including a future graduate purchasing platform.
Explore professional04 / Business partnerships↗
Build the next chapter.
Discuss company-operated, joint-operation and partner-store opportunities, including business development in the Americas.
Explore partnershipsSwipe to explore
01 / 04HEBE OF AMERICA · L-1A / EB-1CA business in America.
A business in America.
A new chapter for life.
HEBE OF AMERICA supports skincare store development, professional training and ongoing operations, working with experienced legal partners on L-1A and EB-1C planning for multinational managers and executives. Project enquiries are now open.
Explore business & immigration
People. Spaces. Shared moments.
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Stories from the world of HEBE.
HEBE founder Zhao Chao receives cultural exchange award at 2023 China–Korea Silk Road forum
Read story
HEBE OF AMERICA launches its L-1 executive transfer support programme
Read story
HEBE OF AMERICA opens in Los Angeles to expand professional beauty education
Read storyBeauty connects possibilities.
Connect with HEBE ↗Myth × Modernity.
THE ORIGIN OF HEBE
HEBE / Goddess of Youth
Our name is inspired by Hebe, the goddess of youth in Greek mythology. That idea of vitality gives us a lens through which to explore modern aesthetics and the future of beauty.
FUTURE SCIENCE
THE PURSUIT OF YOUTH IS TIMELESS.
A continuing exploration of professional knowledge, regenerative aesthetics and the future of beauty.
Ancient Mythology × Modern Aesthetics × Future Science
01 / THE HEBE WORLDBeauty is a culture.
Beauty is a culture.
A timeless pursuit, a new perspective.
Originating in Seoul, HEBE connects beauty brands, professional education, products and business partnerships. Explore a collaboration, share your learning goals or discuss your next business chapter in the Americas.
One world.
Four ways to connect.
02 / OUR ECOSYSTEM01 / Brand collaborations↗
A shared perspective on beauty.
Explore brand, content and professional collaborations with HEBE.
Explore the brand02 / Academy↗
From knowledge to practice.
Discuss skin-care training and beauty business learning, with future pathways for online education and career support.
Explore learning03 / Professional products↗
Tools for your practice.
Discover our direction for professional skin care, equipment and supplies, including a future graduate purchasing platform.
Explore professional04 / Business partnerships↗
Build the next chapter.
Discuss company-operated, joint-operation and partner-store opportunities, including business development in the Americas.
Explore partnershipsBuilt through practice.
Connected across borders.
Professional experience
HEBE is a global professional skincare chain backed by a shareholding from Korea’s listed KOSTA Group. Working with strategic beauty industry partners, the brand brings together leading professional cosmetics and advanced medical device research and development to deliver quality skincare services. HEBE was established in Gangnam, Seoul, South Korea, in 2016. Through years of development in Korea, HEBE has brought together leading professional cosmetics, advanced medical aesthetic device research and development, and a world-class education team, becoming a representative name in Korea’s beauty industry.
From Seoul, South Korea, to cities around the world. From our first store to more than 100.
HEBE stands as a shining, trusted landmark in every city we call home. HEBE is a radiant beacon in the professional beauty community. True to our beginnings, we move towards beauty—without borders, without pause. Keep on going, Hebe! Towards ever greater excellence!
Our operating philosophy
Humanity. High Quality Service. Honesty.
HEBE OF AMERICA · L-1A / EB-1CA business in America.
A business in America.
A new chapter for life.
HEBE OF AMERICA supports skincare store development, professional training and ongoing operations, working with experienced legal partners on L-1A and EB-1C planning for multinational managers and executives. Project enquiries are now open.
Explore business & immigration05 / HEBE NEWS
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