HEBE OF AMERICA announced an L-1 executive transfer support programme in Los Angeles in April 2025. The initiative serves beauty industry professionals, chain operators and investors developing businesses in the United States, bringing together business planning, management roles and support for family relocation planning.
The programme draws on the company’s Los Angeles offices, training facilities and store resources to support substantive business operations and documented management positions. Advisers and legal professionals guide participants through business preparation and the visa process. The original announcement also described participants who had obtained L-1 visas and others who had opened stores in Los Angeles.
At the time of publication, HEBE outlined further U.S. development in New York, Miami and Dallas, alongside international plans involving Canada, Australia and Singapore. The programme connects international beauty expertise with local business implementation, store management and longer-term professional development.
