HEBE announced Series A funding of tens of millions of renminbi at its brand strategy conference in Hangzhou on June 4, 2021. Founder Zhao Chao introduced a business development plan combining directly managed and directly operated regional businesses, store implementation systems, professional education and industry investment.
The conference also included strategic agreements with the Zhen’ai platform, Shanghai Xikou Trading and its Cell Fusion C business, and Hangzhou Lanmi Vocational Skills Training School. Representatives included Fang Chao, Qiang Wanyan, Su Chengli and Li Linjie, alongside HEBE executives Wang Chaoqun and Wang Peijun, investment representatives, practitioners, partners and media.
The partnerships connect product development and supply, professional skincare education and vocational talent development. HEBE also referred to its 2020 cooperation with Anyang Vocational and Technical College and its longer-term objective of integrating industry needs with vocational education.
Zhao said the funding would support regional development, operational systems, business school courses and industry integration through investment and acquisitions. The conference brought capital, products and education into a coordinated beauty business strategy.
