HEBE and Korean cosmetics brand T.JECT signed a strategic cooperation agreement in Hangzhou on June 5, 2021. HEBE founder Zhao Chao, Senior Vice President Wang Chaoqun and Secretary-General Wang Peijun welcomed T.JECT founder and CEO Kim Young-chul and the visiting delegation.
The agreement covers strategic planning, business innovation and product supply chain development. The two organisations built on their existing business relationship and discussed combining brand strengths, distribution resources and new commercial models.
Kim highlighted the value of cooperation in expanding access to T.JECT products. Zhao said HEBE would pursue practical collaboration through its brand and channel network. The signing established a framework for deeper international beauty brand cooperation.
