HEBE opened a brand image store at Regent International in Hangzhou’s Qianjiang Century City on the morning of July 19, 2021. Management, industry peers, client representatives and other guests attended the opening ceremony.




Founder Zhao Chao thanked the guests, partners and team members and introduced the brand’s store development direction. He described the directly operated store as a way to bring professional techniques, aesthetic thinking and attentive service into a consistent customer experience.




The space combines a simple interior with art and fashion elements. The opening strengthened HEBE’s local presence and its wider work in professional skin care and store operations.




