HEBE and Japan's AXXZIA launch a joint training classroom

AXXZIA, the Japan Buyers Alliance and HEBE jointly organised a three-day Japanese skin care training programme. Students studied AXXZIA’s professional skincare range and equipment through a combination of theory, demonstrations and practical exercises.

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Lead trainer Wendy introduced the brand, skin science, product knowledge and equipment on the first day. Instructor Xu, with 20 years of store training experience, led evening sessions on store workflow, planning, sales and business targets. Subsequent sessions focused on equipment recognition and operation, including AXXZIA’s skin infusion and needle-free hydration equipment.

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HEBE and Japan's AXXZIA launch a joint training classroom · Photograph 4

Students practised throughout the programme, with completion certificates awarded to outstanding participants. The training linked technical instruction with customer acquisition, client retention and store management, helping learners understand both professional care and beauty business operations.

HEBE and Japan's AXXZIA launch a joint training classroom · Photograph 5

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HEBE’s professional product supply experience and international store network supported the collaboration. The course represents an education partnership connecting Japanese product expertise with practical store development.

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HEBE and Japan's AXXZIA launch a joint training classroom · Photograph 8

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