HEBE and South Korea’s Saimdang Cosmetics established a strategic education partnership during HEBE’s international skin care specialist programme in Hangzhou in June 2022. Founder Zhao Chao and Saimdang representatives held online meetings beginning with the June 2 course opening and continued discussions after the first cohort completed training.

The cooperation covers professional talent development, teaching materials and skincare products. Saimdang became an officially designated training brand for the programme, supporting practical education and the development of practitioners for beauty stores.


Established in 1995, Saimdang develops cosmetics drawing on Korean herbal traditions. Its presentation introduced its manufacturing and research systems, including ISO 9001, ISO 14001 and ISO 22716 certifications and cosmetics good manufacturing practices. It also described awards, patents and ingredient development work.

The agreement connects Saimdang’s product resources with HEBE’s teaching network, creating a framework for continued professional education and international brand cooperation.

