HEBE and Muse Beauty signed a cross-shareholding cooperation agreement at the Hangzhou Binjiang Overseas High-Level Talent Innovation and Entrepreneurship Base on December 19, 2021. The ceremony brought together HEBE, Muse Beauty Group, HEBE Regenerative Life Sciences and organisations supporting China–Korea entrepreneurship and talent development.
Muse Beauty CEO Sun Yise and HEBE CEO Zhao Chao outlined cooperation connecting skin care, medical aesthetics, health management, products, education and store operations. The two brands’ relationship extended over eight years. Their agreement combined brand development, product and technology resources, training systems and business operations, with an emphasis on coordinated professional service.
The event also marked the opening of a local base for the China–Korea Young Entrepreneurs Entrepreneurship Support Association and the Zhejiang branch of the Korea–China Talent Development Institute. Established in June 2020, the entrepreneurship association connects young founders, business managers and mentors through training, management advice, financing resources and international exchange.
The ceremony brought brand cooperation and entrepreneurship support into the same setting, creating additional channels for professional education and cross-border business development.
