HEBE’s brand combines professional skin care, beauty education, products and international store development. Its name comes from Hebe, the Greek goddess of youth, reflecting the brand’s cultural connection with vitality and contemporary aesthetics.
The development timeline begins with beauty training in 2014, followed by a skin care education academy in 2015 and a company established in Gangnam, Seoul, in 2016. The international store network grew beyond 30 locations in 2017, 80 in 2018 and 100 in 2019. Regional development included Malaysia, southwest China, New York, Melbourne and Tokyo. In 2019, HEBE and ChuangChuang Group established a China brand operations centre in Shanghai.
The brand’s 3H philosophy is Humanity, High Quality and Honesty. It centres on personalised attention, professional service and straightforward communication. Its operating framework connects skin care, scalp care and prenatal and postnatal care with store design, professional products, equipment, education and management support.
The profile describes an international network of branches and training centres serving clients and store partners. It presents professional education and consistent store operations as complementary parts of the HEBE brand.
