HEBE founder Zhao Chao attended the Japan Buyers Alliance conference dinner on March 27, 2019. At the event, he met Hong Kong actor Ron Ng and Olympic champion Xie Xingfang and introduced HEBE’s skin care and education activities.
Zhao explained the brand’s inspiration in Hebe, the Greek goddess of youth, and its emphasis on personalised care, professional education and honest communication with store partners. He also presented the brand’s international branches and training network.
The dinner provided a setting to discuss the beauty market and potential cooperation. The original report described Ron Ng and Xie Xingfang’s interest in exploring cooperation with HEBE skin care centres..
