HEBE and K-BEAUTY announced their joint involvement in the 2019 K-BEAUTY Olympic International Beauty Competition in Malaysia. The competition provides an international setting for beauty practitioners to demonstrate techniques and exchange professional knowledge and business experience.

The announcement also reviewed earlier editions involving ChuangChuang Beauty Academy in South Korea in 2017 and Thailand and Malaysia in 2018, alongside HEBE’s participation in the 2018 Thailand and Malaysia events.

For HEBE, the competition programme connects professional education with international beauty exchange. The event brings practitioners from different markets together around technical skills, training and developments in the beauty industry.

