HEBE founder Zhao Chao was appointed honorary director and chairman of the CBC Skin Care Education Professional Committee at its anniversary gathering in Hangzhou on July 31, 2022. Committee chair Sun Jingjing presented the appointment certificate during the 15th China International Skin Care Competition.

The one-day event brought together industry leaders and experts from China, Japan, South Korea, Singapore and Taiwan. Competitors were organised into eight groups, with judges, chief judges and supervisory officials overseeing the assessment process. The programme included forums on emerging aesthetics models, international skin care expertise and new technologies, products and equipment.

An education base signing ceremony was also held. HEBE’s participation linked its education and store development work with the committee’s professional exchange and vocational training activities.

