HEBE was appointed a standing council member organisation of the CBC Skin Care Education Professional Committee at a presentation ceremony in Xiaoshan, Hangzhou, on July 31, 2022. Founder Zhao Chao described the appointment as recognition of HEBE’s work in skin care education.
The ceremony highlighted the brand’s international store network, professional training and management systems. HEBE’s approach combines personalised skin care services with education and operational support for store partners.
Named after the Greek goddess of youth, HEBE connects its cultural inspiration with contemporary professional beauty. Through its committee membership, the company continued its involvement in professional education and the development of skin care industry standards.
