HEBE was featured in Forbes’ 2025 article on eight New York City beauty and wellness treatments for a pre-travel glow-up. The coverage marked a media milestone for the brand’s international skin care and aesthetics work.
HEBE’s activities connect professional skin care, non-surgical aesthetics, education and beauty business development. Its brand philosophy brings together technology, artistry and professional expertise, drawing on beauty resources and perspectives from South Korea, China and the United States.
The Forbes feature introduced HEBE’s New York care experience to an international audience. For the brand, the coverage reflects its continuing work to connect aesthetic services and professional education across markets.
