HEBE OF AMERICA opened its first North American skin care and minimally invasive aesthetics course in Los Angeles in August 2025. Participants included experienced beauty practitioners and newcomers from California and other parts of the United States. The launch brought HEBE’s international education framework into a local North American setting.


The core teaching team delivered Korean skin care systems, introductory aesthetic injection practice and facial rejuvenation education, supported by case studies and simulated practical training. The programme connects educational resources from China, South Korea and the United States, with an emphasis on structured learning and professional development.


At the launch, HEBE outlined plans for subsequent courses in New York, Toronto and Seattle. Associated support included professional licensing planning, L-1 visa consultations and guidance for international beauty entrepreneurs. The education strategy connects learning, career development and store operations within HEBE’s international beauty network.

