HEBE announced a new international operations team in June 2025, bringing together expertise in medical aesthetics, education, brand development, digital media and cross-border business. The team’s backgrounds span the United States, South Korea, China and Canada. Its work supports curriculum development, practical training and the localisation of HEBE OF AMERICA’s North American operations.
Co-founder and North American operations leader Nicolas An brings cross-cultural marketing and brand management experience, including work with Great Lakes USA, Entertainment Cruises and Asian-market initiatives for major U.S. retail destinations. He oversees project implementation, curriculum localisation and international market development. Chief Education Adviser Judy Yan has more than 20 years of beauty industry experience, combining practical instruction, equipment training, business operations and brand incubation.
Education adviser Maggie Chen contributes U.S. skin care experience, product and equipment knowledge, client consultation and personalised care planning. Seesy Lin combines skin care store experience in China with U.S. market knowledge and leads new media strategy, visual standards and brand communication. Janet Woo, an education adviser and lead translator, works across Chinese, English and Korean and brings international business, design and Korean clinic consultancy experience.
The team’s announced priorities included coordinated education in Los Angeles, New York, Toronto, Seoul and Kuala Lumpur; standardised store systems, products, training and management; and support for international business development. The strategy also included working with North American legal advisers on L-1 and EB-1C pathways.
